The fantasy sports industry is equally driven by tech as by the passion for sports worldwide. Its popularity and competitiveness need no introduction, with nearly 62.5 million users engaging in fantasy sports in just the USA and Canada as of 2022. The skyrocketing growth in the user base and availability of several fantasy sports options at their disposal makes the use of AI and blockchain in fantasy sports apps much more than a nice-to-have feature addition. They are a means to differentiate fantasy sports solutions.
AI and blockchain in fantasy sports are transforming the way users interact with these platforms, given most of them are tech-savvy and expect to be active participants in contests rather than passive spectators. This is where a fantasy sports app development company can help businesses enhance their platforms by leveraging the latest technologies like AI and blockchain, improve user interaction, and give them a true differentiator. Read further in this blog to know how.
AI-powered Fantasy Sports Platforms
Mentioned below are ways in which AI is revolutionizing fantasy sports platforms for better user engagement-
Informed Predictions
With AI-driven game predictions, users can understand historical data, player performance, variable field conditions and assess their team’s likelihood to win based on an informed calculation. AI in advanced sports analytics apps converts these bare figures into actionable information for users and simplifies their decision-making without them having to bear its cognitive load by democratizing data. It can accurately analyse large volumes of match data, generate actionable insights from it, and eliminate guesswork from users’ decision-making.
Structuring Raw Data
Fantasy games are games of skill where users’ strategic decision-making abilities in real time are tested. This requires them to process the complex real-time match data in large volumes efficiently. Even though AI can help them in this process to make better predictions, a prerequisite for the same is to structure this data to generate information users can leverage to win in a game. AI can structure this large and varied match data and unlock information to provide it to users in a simpler manner to enhance their strategic prowess and back them up with data-driven insights.
Personalisation
AI can learn from user interactions and tailor each user’s interface according to their preference. For example, personalised onboarding according to users’ skill level can help target it much better and drive more engagement. Besides, relevance is nowhere more crucial than in the fantasy sports industry, where users of a single platform are spread across various countries. How AI enhances fantasy sports app engagement is by ensuring each user gets information relevant to them on their feed and does not have to worry about unnecessary data on their screen.
Real-Time Data Analysis
Fantasy sports users take the role of virtual team managers, draft strategies, optimize lineups, and lead their teams to victory. They expect to know much more than the total of their points on the leaderboard, such as variables of real-time match progress, including player statistics, injury reports, weather impacts, performance measures, and so on. AI can analyze this real-time data very efficiently, automate their drafting strategy based on the same, and help them manage their virtual teams better.
Blockchain-based Fantasy Sports Apps
Blockchain technology in gaming enables secure transactions with its distributed and decentralized ledger system, storing each transaction within a block, each of which is linked to the preceding one. Mentioned below are ways in which it can revolutionize the fantasy sports industry-
Secure Transactions
The role of blockchain in secure fantasy sports transactions is a crucial one. It enables businesses to maintain immutable records of each transaction and ensures that there is no manipulation in any action, such as reward distribution. With its ability to record immutable transactions, it ensures transparency in maintaining records as they cannot be tampered with and this goes a long way in establishing trust with users, given the central role of transactions in constituting the fantasy gaming appeal and experience.
Automated Contracts
Blockchain technology enables users to benefit from automated or smart contracts. These contracts fulfill actions when certain conditions are met. This simplifies transactions for users and streamlines the way they trade players or the way prizes are distributed. When it comes to payouts, smart contracts ensure users receive their rewards instantly on meeting defined conditions, eliminating all inefficiency from the process and improving user engagement.
Tokenization and Community Building
Blockchain in sports app can foster user engagement and retention by tokenizing traditional points and converting them to valuable digital tokens, which users can trade or use to their benefit. Fairness of all transactions and other blockchain-based incentives, such as rewards for participation and monetized digital assets promote a strong community within the fantasy sports platform.
Why AI and Blockchain matter for Fantasy Sports Apps?
AI and blockchain form the future of fantasy sports technology with their ability to align these platforms with the expectations of digitally native users. Not only can they streamline processes, but also transform the way users interact with the platform. This digital innovation in sports apps will augment users’ ability and skill, helping fantasy sports businesses to constantly improve their platforms for better user engagement. This is the potential of the AI and blockchain impact of gaming, and with custom fantasy sports software development, you can get your platform tailored to your unique user preferences and business needs.