It was a Sunday afternoon, and the game was close. Paul had always been a casual football fan, but something changed when he placed his first in-game bet during the second quarter. Now, every play felt personal. As the teams lined up for a field goal, his phone buzzed with live betting options: will the kick go through, or will it miss? The excitement wasn’t just about his team … [Read more...] about The Role of Sports Betting in Boosting Viewer Engagement