“You know I bleed blue” rapper Jay-Z says in “Empire State of Mind,” the homage to his hometown. The statement of fandom for the New York Yankees is being reciprocated. The Yanks are now showing that financially they are fans of his clothing line.
Rocawear announced today a sponsorship with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.
Jameel Spencer, EVP Marketing, menโs division, Iconix Brand Group, Inc., commented, โJay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in โ12!โ
Paul M. Banks is CEO of The Sports Bank.net, an official Google News site generating millions of unique visitors. Heโs also a regular contributor to Chicago Now, Walter Football.com, Yardbarker, MSN and Fox Sports
A Fulbright scholar and MBA, Banks has appeared on live radio all over the world; and heโs a member of the Football Writers Association of America, U.S. Basketball Writers Association, and Society of Professional Journalists. The President of the United States follows him on Twitter (@Paul_M_BanksTSB) You should too.
