Real Madrid is the biggest soccer/football/futbol club in the United States, by a very considerable margin. At least when it comes to be being Googled.
A study of more than 200 of the worldโs largest sporting brands, conducted by combining each name with the search terms โ”logo,” “brand,” and “branding” found the 20 most online searched sports team brands in America.
Real Madrid vs Sevilla FYIs
Kickoff: Sat. Oct. 21,ย 5:30 pm, Ramon Sanchez, Pizjuan
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Transatlantic Passage: How the Premier League Redefined Soccer in America: LINK
LL Position, Form: Real Madrid 1st, 24 pts, WWWLWย ย Sevillaย 14th, 8 pts, DLWDW
Google Result Probability: Real Madrid 51% ย Drawย 25%ย ย Sevillaย 24%
Web design companyย Digital Silk analyzed the search data, and you can see the results above. Real Madrid was the only club from outside the U.S. as well as the only soccer club.
Ranking 11th they not only finished well ahead of any Major League Soccer club, but also English giants like Manchester United, Chelsea and Arsenal. They even finished higher than tried and true, gold standard traditional American sports brands like the New York Yankees, Boston Celtics and Pittsburgh Steelers.
Pretty amazing! And to see them ahead of a club like the Golden State Warriors, which has such a younger, tech savvy following, is very interesting too. As you can see, the list was expectedly dominated by NFL franchises, with some NBA and MLB presence as well.
Of course, Real Madrid teamed up with Manchester United to break the attendance record for a soccer match held on American soil in 2014. Over 110,000 packed Michigan Stadium, in Ann Arbor, Michigan, to see the two sides play an exhibition match that summer.
It’s not a shock to see the Dallas Cowboys #1 overall as they earned the moniker “America’s Team” back in the 1970s and have, despite not winning anything of relevance in 30 years, somehow managed to retain it.
It is also stunning to see the Chicago Bulls and Chicago Bears so high, considering that both are currently dumpster fires of teams, and have been for quite some time.
Paul M. Banks is the owner/manager ofย The Sports Bank.ย Heโs also theย author of โTransatlantic Passage: How the English Premier League Redefined Soccer in America,โ andย โNo, I Canโt Get You Free Tickets: Lessons Learned From a Life in the Sports Media Industry.โ
Heโs written for numerous publications, including the New York Daily News,ย Sports Illustratedย andย theย Chicago Tribune.ย He regularly appears onย NTD Newsย andย WGN News Now.ย Follow the websiteย onย Twitterย andย Instagram.
