Supermodel Gisele Bundchen, Actors Don Cheadle and Ian Somerhalder and footballer Yaya Toure – all UNEP Goodwill Ambassadors – have launched a challenge to see who can rally the most registered activities for World Environment Day 2014.
Yes, the wife of New England Patriots QB Tom Brady is United Nations Environment Programme Ambassador, and Gisele Bundchen has some new initiatives in that role for World Environment Day.
Their call to action, Message in the Bottle, asks individuals around the world to join one of the celebrities’ teams and make a difference by pledging to take action in support of World Environment Day. These pledges can be registered at wedchallenge.com.
The campaign features a variety of Public Service Announcements in 7 languages which will run on CNN, large format billboards in Times Square in New York City and Piccadilly Circus in London, and on-line. (To view the videos, please visit).
In a unique creative approach, viewers get to see Don Cheadle playing trumpet to prepare for his upcoming directorial debut and lead role as Miles Davis, Gisele Bundchen practicing her beloved martial art, Kung Fu, and Yaya Touré getting mentally prepared for the run up to the World Cup.
Hashtags
#WorldEnvironmentDay #WED2014 #WEDchallenge
Gisele Bundchen Twitter account: @giseleofficial
Yaya Toure Twitter account: @Toure_yaya42
Don Cheadle Twitter account: @IamDonCheadle
Ian Somerhalder Twitter account: @iansomerhalder
For #WorldEnvironmentDay this year Gisele Bundchen will work against food waste, Don Cheadle wants you to power down, Ian Somerhalder asks you to go greener and Yaya Toure to purge plastics. Which team will you join? #WEDchallenge
Paul M. Banks owns The Sports Bank.net, an affiliate of Fox Sports. He’s also a frequent guest on national talk radio. Banks is a former contributor to NBC Chicago and the Washington Times, who’s been featured on the History Channel. President Obama follows him on Twitter (@paulmbanks)